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Placements by Function – 2019

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Expectations of Your Recruiting Business Partner

By Christina Stroud

During my 20-plus years as an HR executive, I worked with numerous search firms to help fill positions. Many times, they were tough searches to fill and I needed my recruiting team to concentrate on other roles. Other times the search was confidential, and I relied on an outside party to manage the process. And of course, for senior and executive level roles I required a partner who had numerous years of industry experience so they could better understand exactly what I required. Whatever the reason, I spent a great deal of time preparing for the search by selecting the very best agency I could find. As with any project, the more planning and preparation you put in, the stronger, faster and more efficient the execution of the project. For many years, I chose to work with Westport Intl due to their internal talent, processes and repeated results. Now, I would like to share some insights with you as you make recruiting partner decisions.

There are a few key elements that your search partner must have. These should be non-negotiable for you during your selection process:

 

  • Ensure they truly qualify the candidates. Not only should they be able to describe the candidate’s past career moves, but also their work style and drivers. They should be able to tell you the candidate’s story and explain why they are presenting them as a candidate.

 

  • The agency recruiter should speak with the hiring manager before they begin any search. The hiring manager can make clear what is most important in the candidates, what are the “nice to haves” and what drivers he/she is looking for.

 

  • The recruiter should be able describe your company to the candidates and not just read from a job description. They are your face to the candidates, and they must be able to describe the culture, the environment and your strategic plan for the future.

 

  • The search firm should follow up with the candidate for at least six months after the placement to ensure everything is going smoothly. This helps your new employee transition smoothly and still feel connected and cared for.

 

Your search partner is an extension of your HR team, and ultimately, of your company. Choose wisely and you will add the best talent to your team.

 

 

Social Media Is Critical for Talent Branding

Social media is critical in the world of talent acquisition, recruiting, talent retention as well as customer awareness in today’s market. A strong social media presence is crucial for all organizations ranging from small, privately held companies to Fortune 50 companies. Having a strong brand presence online is critical to your recruiting success and provides a platform to even the playing field no matter a company’s size. It is a powerful branding tool and creates a presence allowing companies of all sizes to compete in today’s market.

 

A couple important points to keep in mind if you are still building out a social media strategy or looking to expand your current strategy:

 

  • Engage Your Audience: Make your content relevant, varied and engaging. Post on social media sites at least three times per week. People view brands with an active social media presence as more credible and trustworthy. A robust social media presence will not only help attract talent but will also build trust with current employees as well as current and potential customers.

 

  • Highlight Your Company’s Culture: Be cognizant of your messaging, language and content. Include information that highlights your product, people and purpose. Make it both fun and informative and relates to who you are as an organization. Include humor, company interest stories, graphics, images, videos and other unique posts that make your organization stand out.

 

Social media not only allows for tremendous outreach, but it also allows for interactivity that can be beneficial to any size organization. Social media allows you to get personal with your audience, forming a bond of trust with them which enhances relationships with potential employees, current employees, current customers, and potential new customers.
Social media platforms create an even playing field for awareness no matter the size of an organization.

 

Have You Ensured an Offer Acceptance from Your Candidate?

In today’s candidate market, we have seen a spike in candidate’s declining offers due to multiple factors. In reality, an acceptance or decline from a candidate should never come as a surprise. The key to success is to only engage a candidate that is on board with accepting an offer.

 

Here are critical questions to eliminating any doubt as to an offer acceptance:

 

  • “Are you open to new opportunities?”

This seems like a basic question but still extremely important to ask and establish initial openness to a move.

 

  • Why might you have interest in this role or a move at this time?”

It is always critical to establish candidate motivations for making a career move and revisiting those motivations with every continued candidate interaction.

 

  • On a scale of 1 to 10 with 10 being the highest, what is your interest level in this role?”

This question should be asked with every candidate conversation and every step in the recruiting process.

 

  • Are you interested in speaking to my client if this role offers career growth with only a slight compensation increase?”

Having taken compensation off the table as a motivating factor, it helps establish a candidate’s real interest in a client company and the role.

 

  • “What other roles are you currently considering? And how does this role compare?”

It is almost guaranteed that if they are considering a move, the candidate is looking at multiple roles simultaneously. Best to know where your opportunity ranks in comparison to the other roles.

 

  • Do you want this job?”

Sales 101, don’t forget to ask for the order.

 

  • “Do you have any concerns or red flags about this role?”

All concerns should be addressed prior to any offer discussion or offer negotiation.

 

  • “How will your boss and/or company react to your resignation?”

If a candidate cannot answer this question, it could be a potential red flag and signal that they have not committed to resigning their current position.

 

  • “Are you willing to give a verbal acceptance based on these offer terms?”

Pre-closing the candidate on compensation prior to an offer being extended is a key to success. Any vague answer from the candidate should be a red flag.

 

  • “Will you commit to this offer if we meet your revised requests?”

Any hesitation by the candidate may mean they are shopping the offer and could lead to an offer being declined.

 

  • Will XYZ start date work for you?”

An interested candidate will have already been thinking of resignation and potential notice to their current employer.

 

  • “How will you respond if you are presented with a counter-offer?”

Is the candidate willing to tell their boss, peers and subordinates that they are leaving the company and their decision is final? If not, beware.

 

Nothing is fool proof when you are recruiting and working with human capital. But, if you ask these questions before negotiating and extending an offer, the chances of offer acceptance increase significantly.

 

Artificial Intelligence: Recruitment’s New Business Partner

Artificial Intelligence (AI) is the buzz word in the world of human resources and recruitment. A simple google search will provide countless articles, blogs and emerging tools for AI. It is a trend HR and recruiting will continue to see integrated into the tool kits of the top recruiters and search firms. It is not a replacement of the recruiting process but an enhancement of the process.

AI will evolve and should be embraced and here is why:

  • AI innovation drives efficiencies throughout the recruiting process
  • Those efficiencies provide more time to focus on the candidate experience
  • AI helps quickly filter the skill set equation so great recruiters can focus on culture fit and the soft skills required for a company and role
  • Simply stated, AI should create more time for high touch quality conversations between recruiters, candidates and clients

AI is a tool to assist recruiters and hiring authorities in making better informed decisions sourcing candidates and providing more time to focus on the components of the job that no tool can identify, the human element. The human element takes time and is the key to making the best matches for a client aligning both skills, expertise and culture.

 

 

 

 

 

 

Recruiting: A Balancing Act

We all know that speed-to-hire is critical in today’s candidate-driven market. But we also know that companies want to make well-informed, solid decisions in their hiring process. Balancing the two can sometimes be a challenge. Read below a few suggestions that our clients find helpful to speed up their process while ensuring they are selecting the best fit for their company.

  • Make sure everyone in the interview process knows what you really want. Have a prep meeting before the first candidates are interviewed. Everyone on the interview panel or in the process should understand your “must haves,” your “nice-to-haves,” and any other competencies that you feel are important for the role. Sending the job description and assuming everyone understands what you want will generally lead to more process time in filling the role and decrease the potential to find your ideal candidate.
  • Create service level agreements with those in your internal recruiting process. Your internal recruiters should send resumes to hiring managers and have them returned with feedback within 24 hours.
  • Ensure the hiring manager speaks directly to the agency recruiter to describe the “ideal candidate.” There is typically something not written on the job description that they are looking for. Is it a certain energy level, is it someone who worked during college, is it someone who has more than five years of tenure at each of their last three jobs? The partnership between a hiring manager, the internal HR department, and the agency recruiter is critical to finding your ideal candidate. This also helps the recruiter narrow their search and send fewer resumes with better candidates.
  • Be on time for the interview and ensure all your interviewers are on time. You only get one shot at making a first impression. During an interview you want the candidate to feel they are important. Show them that filling this job vacancy is important to you and you will not let other tasks distract you. Also, remember the candidate probably took time off work to be there – your professional courtesy makes a big impression.

If you plan before the process even begins, you will allow yourself more time to have in-depth discussions with your interviewers and make great decisions.