Social media is critical in the world of talent acquisition, recruiting, talent retention as well as customer awareness in today’s market. A strong social media presence is crucial for all organizations ranging from small, privately held companies to Fortune 50 companies. Having a strong brand presence online is critical to your recruiting success and provides a platform to even the playing field no matter a company’s size. It is a powerful branding tool and creates a presence allowing companies of all sizes to compete in today’s market.

 

A couple important points to keep in mind if you are still building out a social media strategy or looking to expand your current strategy:

 

• Engage Your Audience: Make your content relevant, varied and engaging. Post on social media sites at least three times per week. People view brands with an active social media presence as more credible and trustworthy. A robust social media presence will not only help attract talent but will also build trust with current employees as well as current and potential customers.

 

• Highlight Your Company’s Culture: Be cognizant of your messaging, language and content. Include information that highlights your product, people and purpose. Make it both fun and informative and relates to who you are as an organization. Include humor, company interest stories, graphics, images, videos and other unique posts that make your organization stand out.

 

Social media not only allows for tremendous outreach, but it also allows for interactivity that can be beneficial to any size organization. Social media allows you to get personal with your audience, forming a bond of trust with them which enhances relationships with potential employees, current employees, current customers, and potential new customers.
Social media platforms create an even playing field for awareness no matter the size of an organization.