Director of Communications & Public Relations- Virginia
Summary
The Communications & Public Relations Director is responsible for planning, implementing, and managing internal and external communications and community relations. These efforts include, but are not limited to branding, media relations, website management, social media strategy, community outreach and special events.
Primary Duties & Responsibilities
- Oversee and contribute to web and social media content development and maintenance.
- Collaborate with leadership to develop external communications strategies and initiatives
- Serve as a key contact with Group Corporate Communications in the European Corporate office
- Develop marketing and communications plans based on the strategic goals and vision of the organization, including public relations, website, social media, e-Newsletter
- Develop key stakeholder communication strategies in support of the Company’s commitment to Corporate Social Responsibility initiatives
- Execute strategic communications to position the organization as an industry leader and create momentum among the organization’s multiple audiences, including media relations & story placement.
- Track and trend the effectiveness of communications activities, including tracking and reporting analytics and audience engagement across multiple platforms.
- Ensure meticulous attention to detail in editing of all content
- Performs high quality project management by meeting or beating milestones, deadlines, and project objectives.
- Support senior leaders with talking points, background details, crisis communications and stakeholder communications.
- Manage crisis communications in collaboration with senior leadership and serves as an accessible contact to media inquiries.
Education & Work Experience
- A Bachelor’s Degree in public relations, communications, journalism, marketing, or related field.
- At least ten years of relevant work experience in marketing and communication. Work experience in a manufacturing organization is preferred.
- Must have experience creating and managing websites, social media, media relations, and developing internal employee communication strategies.
- Excellent editing skills and knowledge of writing and editing standards.
- Experience in special events and community program development a plus.
- This individual must demonstrate operating knowledge of computers with a demonstrable, intermediate to advanced level skill with Outlook, Word, Excel, PowerPoint and other comparable software programs.
- This position requires on-call responsibilities for media relations.